Client: DePomp Fitness
Depomp Fitness has heard it all in regards to the different reasons why people choose to work out at home instead of hiring a professinoal trainer. The truth is that without a trainer to push you, the results will always be the same. We decided to address this directly by illustrating the absurdity of thinking you know better than a professional trainer how to get results. By getting right inside their homes using direct mail and social media, we quickly reinforce the message that their home is not a proper gym, and they are not professional trainers.