When Sleeptek approached us to develop a website, they had two main concerns. First, how to display their budget mattress product line in a way that made them competitive with higher-end products, and secondly, simplify the layout of their website. By using simple images, a clean and balanced layout with a classic "art deco" styled typeface, we were able to convey a notion of quality. A light colour palette exudes a sense of calmness throughout the site.